Digital Marketing Pricing in Dubai — What It Actually Costs
Every package, every price, everything included — published openly. No "request a quote" wall, no discovery call before you can find out if we fit your budget.
Web Design & Development
Sites built to capture leads, not to win design awards. Every build includes lead capture, WhatsApp integration and tracking.
Starter Website
A clean, fast, mobile-first site that gets you online properly and starts capturing enquiries.
WHAT YOU GET
- Up to 5 pages
- Premium template, customised to your brand
- Mobile-first responsive build
- Lead capture form + WhatsApp button
- Basic on-page SEO (titles, meta, sitemap)
- Google Analytics 4 setup
- 2 rounds of revisions
Business Website
Custom-designed, written for you, and structured so Google and your customers both find what they need.
WHAT YOU GET
- Up to 12 pages
- Custom design — no template
- Copywriting for every page included
- Full on-page SEO + schema markup
- Blog section set up and ready
- Lead forms, WhatsApp & booking integration
- GA4 + conversion event tracking
- Page speed optimisation
- 3 rounds of revisions
E-commerce Store
A full online store with payments, shipping and everything you need to take orders from day one.
WHAT YOU GET
- Everything in Business Website
- Up to 100 products loaded
- Payment gateway integration (Telr, Stripe or Network)
- Shipping zones & VAT configuration
- Customer accounts & order management
- Abandoned cart recovery
- Product page SEO
- 2-hour training session for your team
Paid Advertising
Meta, Google and TikTok campaigns measured on leads and sales. Management fee only — your ad budget is paid directly to the platform and is never charged through us.
Single Channel
One platform, properly tracked. Enough to prove whether paid works for your offer before you scale it.
WHAT YOU GET
- 1 platform (Meta, Google or TikTok)
- Up to 3 active campaigns
- Conversion tracking & pixel setup
- 4 ad creatives per month
- Audience research & targeting
- Bi-weekly optimisation
- Monthly report
Multi-Channel
Two platforms with retargeting and real creative testing. Where most businesses start seeing consistent lead flow.
WHAT YOU GET
- 2 platforms
- Up to 6 active campaigns
- Full conversion & event tracking
- 8 ad creatives per month
- A/B testing on creative and audience
- Retargeting funnels
- Landing page recommendations
- Weekly optimisation
- Bi-weekly reporting
Full Funnel
A complete funnel from first impression to closed lead, with dedicated landing pages and CRM routing.
WHAT YOU GET
- 3+ platforms
- Unlimited campaigns
- Full-funnel structure: awareness → retargeting → conversion
- 15 ad creatives per month including video
- 2 dedicated landing pages per quarter
- CRM & lead routing integration
- Weekly optimisation call
- Dedicated ads strategist
Your ad budget is separate. The monthly fee above pays us to build, run and optimise your campaigns. The money you spend on ads goes directly to Meta, Google or TikTok and never passes through us.
Search Engine Optimisation
The channel that keeps delivering leads after the work is done. Expect 4–6 months before meaningful movement — anyone promising faster is selling you something else.
Local SEO
Get found in Google Maps and "near me" searches. The fastest-moving part of SEO and where local leads come from first.
WHAT YOU GET
- Google Business Profile optimisation
- Weekly GBP posts
- Up to 10 target keywords
- Technical audit + priority fixes
- On-page optimisation (up to 10 pages)
- 10 local citations & directory listings
- Review generation system set up
- Monthly report
Growth SEO
Local SEO plus the content engine that wins long-tail searches — the specific phrases that turn into calls.
WHAT YOU GET
- Everything in Local SEO
- Up to 30 target keywords
- 4 SEO articles per month
- Full technical SEO + schema markup
- Internal linking strategy
- Competitor gap analysis
- 5 quality backlinks per month
- Bi-weekly reporting
Competitive SEO
For competitive Dubai categories where the top three results are worth fighting for.
WHAT YOU GET
- Everything in Growth SEO
- 60+ target keywords
- 8 SEO articles per month
- Digital PR & backlink campaign (10+ links/month)
- Arabic & English SEO
- Conversion rate optimisation
- Dedicated SEO strategist
- Weekly reporting
Branding & Creative
Premium positioning for the UAE market, done properly once.
Logo & Identity
A logo system and visual foundation you can actually use everywhere, in every file format you'll need.
WHAT YOU GET
- 3 logo concepts to choose from
- 2 rounds of revisions
- Full file set (AI, SVG, PNG, PDF)
- Colour palette & typography system
- Logo variations (light, dark, icon)
- 5-page usage guide
Full Brand System
Everything your brand needs to look consistent across every channel, plus the words to go with it.
WHAT YOU GET
- Everything in Logo & Identity
- Brand strategy workshop
- 20+ page brand guidelines document
- 10 social media templates
- Business card & letterhead design
- Brand messaging & tone of voice
- Presentation template
Content Production
A monthly shoot and a steady flow of photo, video and design assets you own outright.
WHAT YOU GET
- 1 half-day shoot per month
- 15 edited photographs
- 4 edited short-form videos
- 10 graphic design assets per month
- Full usage rights on everything
- Delivery within 5 working days of shoot
Amazon & Noon
We're an Amazon Service Provider Network certified partner, handling sellers across Amazon.ae, Amazon.com and Noon UAE.
Listing Optimization
Listings that turn browsers into buyers — keyword-led, properly imaged, built to convert.
WHAT YOU GET
- Up to 5 product listings
- Keyword research & competitor analysis
- Optimised titles, bullets & description
- A+ content design
- 7-image set including infographics
- Backend search term optimisation
Account Setup
Everything needed to go from nothing to selling — account, brand registry, storefront and your first listings live.
WHAT YOU GET
- Amazon.ae and Amazon.com seller account creation
- Documentation & registration guidance
- Brand Registry application
- Storefront design
- Category approval support
- Up to 10 initial listings created
- FBA setup & first shipping plan
- 1-hour training session for your team
Account Management
Your Amazon channel run for you — ads, listings, account health and reviews, monitored daily.
WHAT YOU GET
- Sponsored Products, Brands & Display campaigns
- Listing maintenance & optimisation
- Inventory & account health monitoring
- Review & feedback management
- Competitor monitoring
- Brand Registry & case management
- Monthly performance report
Your ad budget is separate. The monthly fee above pays us to build, run and optimise your campaigns. The money you spend on ads goes directly to Amazon and never passes through us.
Complete Growth Package
Social, ads and SEO run as one system instead of three disconnected efforts — at less than the cost of buying them separately.
Complete Growth
Bought separately these come to AED 6,000/month. Together they cost less and work harder, because each channel feeds the others.
WHAT YOU GET
- Social Media Essential (1 platform, 12 posts, 2 reels)
- Paid Ads Single Channel (3 campaigns, 4 creatives)
- Local SEO (GBP, 10 keywords, on-page)
- One strategy across all three channels
- Dedicated account manager
- Single consolidated monthly report
- Quarterly strategy review call
Growth Plus
The step up when one channel is working and you want all three running at full strength.
WHAT YOU GET
- Social Media Growth (2 platforms, 20 posts, 6 reels, quarterly shoot)
- Paid Ads Multi-Channel (2 platforms, 6 campaigns, 8 creatives)
- Growth SEO (30 keywords, 4 articles/month, backlinks)
- Dedicated account manager
- Bi-weekly reporting
- Monthly strategy call
Custom
Multi-location businesses, large catalogues, or anything that doesn't fit a box. We scope it properly and quote it honestly.
WHAT YOU GET
- Any combination of our services
- Multi-location & multi-brand support
- Full Arabic & English delivery
- Dedicated team, not a shared pool
- Custom reporting dashboards
- Quarterly business reviews
Why every price says "from". A restaurant with one location and a property developer with forty need very different amounts of work. The figures above are genuine starting points for a real scope, not bait. Your quote lands on or above them, never below — and we tell you which before you commit to anything.
Not sure which package fits?
Book a free 30-minute strategy call. You'll leave with a clear plan and a real number — whether you work with us or not.
Book Your Free Call →What actually moves the price
Two businesses asking for the same service can get quotes that differ by 400%. These are the variables that explain the gap:
- Number of platforms or pages. One Instagram account is a different job from Instagram, TikTok, LinkedIn and Facebook run properly. Same for a 5-page site versus a 40-page one.
- Who produces the content. Reposting photos you supply is cheap. On-site shoots, video editing and original creative are the single biggest cost driver in every package on this page.
- Competition in your category. SEO for a Dubai real estate agency is a fundamentally harder job than SEO for a specialist B2B supplier, and it's priced accordingly.
- Languages. Bilingual English and Arabic content roughly doubles the content workload.
- Reporting depth. A monthly dashboard costs less than weekly analysis calls with your team.
Agency vs freelancer vs in-house hire
The honest comparison, because the right answer isn't always an agency:
| Option | Typical monthly cost | Best when |
|---|---|---|
| Freelancer | AED 1,000–3,000 | You need one specific skill and can manage the work yourself. |
| Agency | AED 1,500–10,000 | You want a full team — strategy, design, ads, SEO — without hiring one. |
| In-house marketer | AED 8,000–15,000 + visa & benefits | You have enough volume to keep one person busy full-time and can direct them. |
If your marketing budget is under AED 1,500/month, a freelancer will genuinely serve you better than we will. We'd rather say that now than take a retainer we can't do good work on.
What every package includes
- A named point of contact who knows your account — not a shared inbox.
- Monthly reporting in plain language, tied to leads and revenue rather than vanity metrics.
- Full ownership. Your ad accounts, your website, your analytics, your Amazon account, all in your name. If we ever part ways, you keep everything.
- No lock-in beyond the recommended minimum term.
Frequently asked questions about our pricing
How much does digital marketing cost in Dubai?
Most Dubai agencies charge between AED 1,500 and AED 10,000 per month depending on scope. At Widget System, social media management starts from AED 1,500/month, SEO from AED 2,500/month, paid advertising from AED 2,000/month plus your ad budget, and combined growth packages from AED 5,500/month.
Is my advertising budget included in the management fee?
No. The management fee pays us to build, run and optimise your campaigns. Your ad budget is paid directly to Meta, Google or TikTok and never passes through us. We recommend a minimum of AED 3,000/month in ad budget so campaigns gather enough data to optimise properly.
How much does a website cost in Dubai?
A professional business website in Dubai typically ranges from AED 3,500 to AED 25,000. Ours start at AED 3,500 for a 5-page mobile-first site, AED 7,500 for a 12-page custom build with copywriting included, and AED 12,000 for a full e-commerce store with payments and shipping.
How much does SEO cost in Dubai?
Credible SEO retainers in Dubai run from AED 2,500 to AED 15,000 per month. Ours start at AED 2,500/month for local SEO and Google Maps, AED 4,500/month with content, and AED 7,500/month for competitive categories. Anyone quoting under AED 1,000/month is almost certainly not doing real work.
What does it cost to launch on Amazon UAE?
Our Amazon Account Setup is AED 4,500 one-time and covers account creation on Amazon.ae and Amazon.com, Brand Registry, storefront design, your first 10 listings and FBA setup. Ongoing management is from AED 3,000/month plus your PPC budget. Listing optimisation alone starts from AED 1,500.
Why does every price say "from"?
Because a restaurant with one location and a property developer with forty need very different amounts of work. The figures shown are genuine starting points for a real scope, not bait. Your quote lands on or above them, never below, and we tell you which before you commit to anything.
Is there a minimum contract?
We recommend a minimum of three months for SEO, social media and paid advertising, because none of them produce meaningful results faster than that. One-time projects like websites, branding, Amazon setup and listing optimisation carry no ongoing commitment.
Who owns the accounts and the website?
You do. Your ad accounts, your website, your analytics, your Amazon account, all registered in your name. If we ever part ways, you keep everything including the data and the history.
Read more before you decide
Get a quote for your business
Tell us what you need and we'll come back with a real number within one working day.
Social Media Management
Instagram, TikTok and LinkedIn handled end to end — strategy, content, posting and community management.
Essential
One platform, done consistently. The right starting point if you're testing whether social works for your business.
WHAT YOU GET
Content shot from your supplied material
Growth
Two platforms with real video output and a quarterly shoot, so your feed stops looking like stock photos.
WHAT YOU GET
Includes 1 quarterly on-site shoot
Premium
Full social presence with monthly production. For brands where social is the main acquisition channel.
WHAT YOU GET
Includes 1 monthly on-site shoot